Welcome to Musings—

A space where we cut through the noise and get to the heart of effective leadership and strategy execution. Here, we share hard-earned insights, practical frameworks, and candid reflections to help you navigate the complexities of leading teams and driving change.

Each post is designed to be a quick, impactful read—something you can digest between meetings and apply immediately. Whether you're refining your leadership approach, tackling execution challenges, or seeking to foster a more cohesive team, you'll find valuable takeaways here.

Dive in, reflect, and let's grow together.

When the Shortcut Becomes the Trap: All Time Strategy Trap Fail #8

In April 1846, the Donner and Reed families set out for California with one north star: arrive safely before winter.

A clear, simple goal—one that required steady progress and smart decisions along the way. But when they started falling behind schedule, they reached for a shortcut. And that’s when everything began to unravel.

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Time management, Coaching, Execution Kevin Ertell Time management, Coaching, Execution Kevin Ertell

The Tyranny of the Urgent

“Time keeps on slippin’, slippin’, slippin’ into the future…”

Some days it feels like Steve Miller was singing about my calendar.

I’ll start the morning with clarity about what really matters. Then the little things show up—emails that “just need a quick reply,” meetings that expand beyond their purpose, texts that break my focus. One after another, they eat away at my day.

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