Welcome to Musings—

A space where I cut through the noise and get to the heart of effective leadership and strategy execution. Here, I share hard-earned insights, practical frameworks, and candid reflections to help you navigate the complexities of leading teams and driving change.

Each post is designed to be a quick, impactful read—something you can digest between meetings and apply immediately. Whether you're refining your leadership approach, tackling execution challenges, or seeking to foster a more cohesive team, you'll find valuable takeaways here.

Dive in, reflect, and let's grow together.

Strategy, Execution, Communication, Leadership, AI Kevin Ertell Strategy, Execution, Communication, Leadership, AI Kevin Ertell

It Wasn’t a Prompting Technique

The skill that separates great AI users from average ones is the same skill that separates great leaders from average ones. It has nothing to do with technology.

I had an idea the other day I wanted to develop, and I went to Claude and said, essentially, "I think there's something here. Help me figure out what it is."

But I didn't just give it a task. I gave it context. I shared my why behind what I was trying to accomplish. I shared my uncertainty — that I wasn't sure exactly where it would land. And I asked it to help me get there rather than just telling it what to produce.

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