Welcome to Musings—

A space where I cut through the noise and get to the heart of effective leadership and strategy execution. Here, I share hard-earned insights, practical frameworks, and candid reflections to help you navigate the complexities of leading teams and driving change.

Each post is designed to be a quick, impactful read—something you can digest between meetings and apply immediately. Whether you're refining your leadership approach, tackling execution challenges, or seeking to foster a more cohesive team, you'll find valuable takeaways here.

Dive in, reflect, and let's grow together.

Strategy, Execution, Organizational Design Kevin Ertell Strategy, Execution, Organizational Design Kevin Ertell

The Reorg Reflex That Breaks Execution

A new strategy gets announced, and within weeks someone is redrawing the org chart.

That reflex creates more execution problems than it solves.

The disruption that follows consumes the same attention and time you need to deliver results.

Changing structure changes how work flows through the company, whether you intend it to or not. People have to relearn who to go to, where decisions sit, and how things actually get done. During that adjustment period, execution almost always takes a hit.

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Why Every Org Chart Creates Enemies (And How to Fix It)

Every time you draw an org chart, you're picking sides in battles that haven't started yet.

That's just human wiring. Social identity theory shows people quickly form in-groups and out-groups, even on trivial distinctions. Any structure you choose will naturally create "us vs. them" dynamics.

Without intentional design, you get the classic blame cycles: Sales says Marketing sends bad leads, Marketing says Sales doesn't follow up, and Engineering blames both teams for changing requirements mid-sprint.

But you can architect your organization so those tribal instincts work for you instead of against you. Here's how:

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