The buyer on your side of the table.

For 30+ years, Kevin Ertell was the economic buyer enterprise software companies were trying to win. He held the budget, sat on the committee, and made the final call. Now he works your side of the table and helps you turn live deals into closed ones.

Built for software companies selling into the enterprise — where deals run six figures and up, and a buying committee has to say yes.

 What This Covers

 

  • Kevin applies his Hook/Scare/Comfort/Inspire model to rebuild your pitch from the buyer's seat. What hooks a buyer, creates urgency, and earns the next conversation.

  • Kevin joins key sales calls as an independent voice — a former operator, not the vendor pitching its own product. Prospects weigh what he says differently.

  • Bring a stuck or high-stakes deal and Kevin reads it from the buyer's side: who holds the real vote, where it gets held up, and what the silence after a good meeting means.

  • Your deal rides on one internal influencer inside the account. Kevin prepares them with what to say, what to expect, and how to hold the line when finance pushes back.

  • Kevin helps your team position the product in buyer-side language and build the business case behind it, so it holds up when finance runs the numbers.

From Our Clients

  • "Kevin has lived on the other side of the table, can think like your customer, and isn't afraid to give you the feedback you need."

    Jeff Buck
    CEO, Robling

  • "Within a few sessions, we distilled our messaging in a way that really resonates with our prospective customers."

    Evelyn Milani
    CEO, Avanti

  • "Kevin has a rare ability to create clarity. He helped us simplify our messaging and communicate our value in a way that resonates."

    Sagi Eckhaus
    CEO, iCape