Welcome to Musings—
A space where we cut through the noise and get to the heart of effective leadership and strategy execution. Here, we share hard-earned insights, practical frameworks, and candid reflections to help you navigate the complexities of leading teams and driving change.
Each post is designed to be a quick, impactful read—something you can digest between meetings and apply immediately. Whether you're refining your leadership approach, tackling execution challenges, or seeking to foster a more cohesive team, you'll find valuable takeaways here.
Dive in, reflect, and let's grow together.
The Missing Links in the Customer Engagement Cycle
The Customer Engagement Cycle plays a central role in many marketing strategies, but it’s not always defined in the same way. Probably the most commonly described stages are Awareness, Consideration, Inquiry, Purchase and Retention. In retail, we often think of the cycle as Awareness, Acquisition, Conversion, Retention. In either case, I think there are a couple of key stages that do not receive enough consideration given their critical ability to drive the cycle.
The missing links are Satisfaction and Referral.
3 Levels of Metrics: Driving Cars to Solving Crimes
Breaking down our metrics into these three levels takes some serious discipline. When we decide we’re only going to focus on a relatively small number of metrics, we’re doing ourselves and our businesses a big favor. But it’s really important we’re narrowing that focus on the metrics and objectives that are most driving the business forward.